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Her journey now sees the 29-year-old set to become a two-time Olympian – Noble represented Uganda at the Tokyo Games – when she competes at Paris 2024. She is Uganda’s first Olympic rowing participant, as well as the African nation’s first and only White Olympian across any sporting discipline. A prodigious swimmer in her youth, Noble represented Uganda at the 2012 World Swimming Championships at just 17 years of age. Then, on a whim during her time as a student at Princeton University, Noble was convinced to try her hand at rowing. Lee Jin-man/APIt is not just a lack of equipment which has hampered rowing’s growth in the east African country.
Persons: Kathleen Noble’s, – Noble, Noble, ” Noble, James Martinez, ” Kathleen Noble, Lee Jin, it’s, , , , It’s, I’ve, Seb Daly, “ You’re, I’m Organizations: CNN, Tokyo Games, Princeton University, CNN Sport, Olympic, World Rowing Federation, Tokyo, Uganda Rowing Federation, Ugandan Rowing Federation, National Council of Sports, Ugandan, Paris Games Locations: Uganda, Africa, Lake Victoria, Great, Tennessee, Nakaseke, “ Uganda, It’s, Ireland, Tokyo, Paris
Netflix to stream Christmas Day NFL games for three years
  + stars: | 2024-05-15 | by ( Jacob Pramuk | ) www.cnbc.com   time to read: +1 min
Netflix will stream Christmas Day NFL games for the next three years, in its first true step into live sports. The streaming platform will show two games on Christmas Day this year, followed by at least one matchup in both 2025 and 2026, the league announced Wednesday. It is unclear how much Netflix paid for the rights to stream the games. Now, Netflix will stream games for the most watched U.S. sports league, at a time when it is trying to boost profits by raising subscription prices, pushing users toward an ad-tier membership and cracking down on password sharing. The three Christmas Day NFL games averaged 28.68 million viewers last year, according to Sports Media Watch.
Persons: Mike Tyson, Jake Paul, We've, Ted Sarandos, Sarandos Organizations: Netflix, NFL, Sports Media Watch Locations: Los Angeles
Netflix's cheaper, ad-supported tier has amassed 40 million global monthly active users, the company said Wednesday. That's nearly double the 23 million figure the streaming giant shared in January. The company also said it would launch its own advertising platform and no longer partner with Microsoft for that technology. The tech giant will remain a programmatic advertising partner, but will also be joined by other ad tech companies including The Trade Desk, Google Display & Video 360 and Magnite. The streaming giant joined its media peers for the second time in making an annual pitch to lock in advertising for its platform.
Persons: That's, Ted Sarandos, Sarandos Organizations: Microsoft, Netflix, National Football League, CNBC, NFL Locations: Canada, U.S
Learn moreGrand Prix de France, or the French Grand Prix, is back for another year. We've got all of the details on where to watch the MotoGP race, including a free live stream. Where to watch MotoGP in the USMax is the streaming home of MotoGP in the US. Shop at MaxWhere to watch MotoGP in AustriaAll MotoGP races air on ServusTV in Austria. How to watch MotoGP from anywhereIf you're outside Austria at the moment, you can still access the free French MotoGP live stream with a VPN.
Persons: We've, Marco Bezzechi, Jorge Martin, Francesco Bagnaia, Max, HBO Max, it's, ExpressVPN Organizations: Business, Prix de France, Bugatti Circuit, MotoGP, HBO, Warner Bros, Austria Locations: Le Mans, France, ServusTV, Austria
Disney Why we own it: We value Disney for its best-in-class experiential entertainment Parks business, which has proven to have immense pricing power. In the second quarter, the combined business — Disney+, India's Disney+ Hotstar, Hulu and ESPN+ — saw losses of $18 million, far better than the $659 million loss in the year-ago period. DTC profitability benefited from Disney+ core subscriber growth, higher retail subscription prices, increased advertising revenue on the back of higher impressions, and lower distribution costs. Clearly, Disney still has a big opportunity in sports as they execute on their DTC streaming strategy for ESPN. The atmosphere at the Disney Bundle Celebrating National Streaming Day at The Row in Los Angeles on May 19, 2022.
Persons: , Nelson Peltz, wouldn't, Hugh Johnston, Jim Cramer's, Jim Cramer, Jim, Presley Ann Organizations: Club, Revenue, LSEG, Disney, Parks, ESPN, Comcast, Netflix, Warner Bros Discovery, Paramount Global, CNBC, seasonality, Entertainment, Hulu, Hulu Live, Sports ESPN, College Football, National Football League, Walt Disney World, Disney Cruise, Disneyland, Hong Kong, Getty Locations: Hulu, India, Florida, California, Hong, Los Angeles
The publicity stunt turned out to be a promotion for the film “Argylle,” which would be released a few weeks later. “That may be fine in U.S. sports,” Pat Nevin, a popular Chelsea player in the 1980s who worked for the club until the end of last season, told me. “But to a football fan, that hurts.” A few months after leaving Chelsea, Nevin went on the BBC to warn against the prospect of adopting a popular feature at many American sports venues. “I told them, ‘No, no, don’t do a Kiss Cam,’” he says. “ ‘Such a small thing, but you can’t imagine the reaction you’re going to get.’”
Persons: Todd Boehly, Pat Nevin, Nevin, , , ’ ”, Organizations: Premier League, Los Angeles Dodgers, Chelsea, BBC Locations: American, America, England
Read previewMy college journey began at 40 years old when I enrolled in a community college. Not only was I starting college later in life, but I was also doing it as a mother of five children — ages 8 to 14. Related storiesInitially, I attended classes while my children were in school, praying no one got sick. I had all my children help out around the houseFrom shopping and meal preparation to laundry and cleaning, everyone helped — regardless of their age. AdvertisementI may have started college to help my children and to prove my father wrong, but I finished to help myself.
Persons: , didn't, here's Organizations: Service, Business, Sports, University of Pennsylvania
Whispering in the ears of the billionaires and celebrities doing the buying, however, are investment bankers. Like other sports bankers BI interviewed for our list of top sports bankers, he exemplified a good-humored, approachable attitude, including joking about his many sports allegiances. Related stories"Earlier in my career, I made the mistake of telling Bob Kraft that I was a New York Jets fan," Carey told BI recently. They're obsessive Jets fans, and they're just fans because I'm a Jets fan," Neville told BI. So that's why we'll be Jets fans forever."
Persons: it's, Goldman Sachs, Greg Carey, everyone's, Carey, Colin Neville's, he's, David Beckham, Steve Ballmer, Joe Tsai, Ballmer, Tsai, Neville, Andrew Kline, Kline, Bob Kraft, I'm, Robert Tilliss, There's, Abramovich, Vladimir Putin, Todd Boehly, Joe Lenehan, Michael Arougheti, David Rubenstein's, doesn't, there's Organizations: NBA, JPMorgan, Business, The, PJT Partners, Chelsea FC, Baltimore Orioles, Sports, Goldman, Endeavor, WWE, Microsoft, Beckham's, Los Angeles Clippers, Brooklyn Nets, Barclays Center, St, Louis Rams, Los Angeles Rams, Golden State Warriors, Miami Heat, Harvard, US Rugby National, Cal, New York Jets, BI, Patriots, Giants, Rays, Chelsea, Circle, Atlanta Hawks NBA, New York Mets, NFL, soccer's Premier League, Russian, Chelsea football, LA Dodgers, Yankees, Manchester United Games, Jets, we'll Locations: European, Los Angeles, Berkeley, Barcelona, Ukraine, New York
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Since then, private-equity firms have poured $54.6 billion into sports, according to PitchBook data. And the field of potential investors is growing with Goldman Sachs helping rich clients invest in teams, which can drive up prices. AdvertisementLeagues also restrict PE investments, with some caps on the number of teams a firm can own stakes in or the ownership share a fund can hold. Scroll down to read about the private equity firms, listed alphabetically, that have been making the biggest moves in sports in recent years.
Persons: , Josh Harris, Rob Walton, Carlyle, Ben, Blackstone, Goldman Sachs, Harris, Blackstone Group's David Blitzer, Lauren Leichtman, Arthur Levine, Sportico, RedBird, Gerry Cardinale, There's Organizations: Service, MLB, NBA, Business, Washington, Denver Broncos, Amazon, Sports, Ben Fund, Bluestone Equity Partners, GMF, Apollo Global Management, Blackstone Group's, Levine, Capital Partners, San Diego Wave, NFL Locations: downturns
As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.
Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC
Nesting — where the kids stay in the family home, and parents are the ones packing up and changing house — was the obvious choice for us. But we didn't just keep the kids in the home they were used to and move ourselves in and out. Keeping our kids in one place means their routines aren't disruptedFirst off, the kids stay in their same "zen dens," which is what we call their bedrooms. It helps keep my expenses down, and since they stay in the city, they don't have any long commutes. Courtesy Cordelia NewlinBoth kids have also come to the conclusion that life is mostly the same.
Persons: , aren't, haven't, Maddie, Cordelia Newlin's, Cordelia Newlin Organizations: Service, Business
Analyst Barton Crockett hiked his price target on Atlanta Braves Holdings by more than 10% to $53 per share, saying in a note to clients Tuesday that the team could soon become a buyout target. "We assume that the Braves are likely to be taken private by a billionaire once properly tax-seasoned. Shares of Atlanta Braves Holdings closed at $38.79 per share on Monday, more than 36% below the Rosenblatt price target. BATRK YTD mountain The tracking stock for the Atlanta Braves has struggled in 2024. Atlanta Braves Holdings includes not only the baseball franchise but also some real estate development around the team's baseball stadium in suburban Atlanta.
Persons: Barton Crockett, John Malone, Crockett, Rosenblatt, Carlyle, David Rubenstein, Matt Ishbia Organizations: Rosenblatt Securities, Atlanta Braves Holdings, Liberty Media, Sirius XM, Braves, Sports, National League East, Baseball, Atlanta Braves, Carlyle Group, Baltimore Orioles, Phoenix Suns Locations: U.S, Atlanta
One of them is Jay Marine, who oversees Amazon's sports business as VP of Prime Video and global head of sports. Chris Graythen/Getty ImagesMarine's next move could be for the NBA, which Amazon craves for its young, global fan base. Advertisement"For us, everything starts with Prime," Marine told CNBC in a rare interview last fall. AdvertisementApart from its big bet on "TNF," Amazon's sports moves have been largely incremental. The deal lets Diamond continue airing local NBA broadcasts, which makes it more likely Amazon will bid for national NBA rights, analyst Ben Thompson of Stratechery wrote.
Persons: , Jeff Bezos, Jay Marine, Bezos, Andy Jassy, Chris Webber, Tyrone Wheatley, scrappy, Chris Graythen, Ben Thompson, Stratechery, Marine, Patrick Crakes, it's, Marie Donoghue, Mike Hopkins, Amazon's, John Kosner, Donoghue, Kantar, signups, He's Organizations: Service, Marine, Business, US, Premier League soccer, Industry, The, Sports, WBD, NASCAR, NBC, NBA, Amazon, Disney, Warner Bros, Discovery, Apple, Netflix, CNBC, Amazon MGM Studios, Premier Boxing Champions, Diamond Sports, Diamond, Premier League, WNBA, National Women's Soccer League . Media, ESPN, DraftKings, Warner Bros . Locations: London, The New Jersey, Amazon
ROGA members commit to work together on issues ranging from education, responsible gaming best practices, conscientious advertising and marketing across the industry. Justin Sullivan | Getty ImagesROGA says it will create a certification program to assess members' responsible gaming efforts and provide an incentive for operators to participate. Problem gamblingAn estimated 2 million U.S. adults meet the criteria for a severe gambling problem, according to the National Council on Problem Gambling. Another 5 million to 8 million U.S. adults are considered to have a mild or moderate gambling problem. Problem gambling prompted regulatory crackdowns in Europe and especially in the United Kingdom over the last couple years, impacting sportsbooks' profitability and changing the way they conduct business.
Persons: , Jennifer Shatley, ROGA, Justin Sullivan, Shohei Ohtani, Ohtani, he's, Jontay Porter, There's, Paul Tonko, Tonko, PrizePicks, FanDuel, Milton Thompson, CNBC it's, it's, Silquia Patel, Eduardo Munoz Organizations: MGM PENN, Penn Entertainment, Online Gaming Association, D.C, Super, Los Angeles Dodgers, NBA, Toronto Raptors, Integrity, Temple University, National Council, . Rep, CNBC, DraftKings, Indiana Gaming, Caesars, American Gaming Association Locations: BetMGM, United States, Washington, Europe, United Kingdom, New York, Indiana, Rhode, Kentucky, East Rutherford , New Jersey, U.S
On Feb. 23, John Richards traveled more than 100 miles to place bets on the Oscars. He took a train from Washington, D.C., to Wilmington, Del., and then hopped into an Uber car to take him to a truck stop in New Jersey. Mr. Richards, a 40-year-old statistician at Red Carpet Rosters, a fantasy league site for film awards, has been betting on the Oscars since 2016. Before his trip to the New Jersey truck stop, he had already wagered $2,750 on this year’s awards. In the United States, where gambling is regulated at the state level, seven states allow Oscar betting: Arizona, Indiana, Kansas, Louisiana, Massachusetts, Michigan and New Jersey.
Persons: John Richards, Lily Gladstone, , Maestro ”, “ Oppenheimer ”, Yoko ”, Richards, Gladstone, Emma Stone Organizations: Washington , D.C, Music, John, Sports, District of Columbia Locations: Washington ,, Wilmington, Del, New Jersey, United States, Arizona , Indiana , Kansas , Louisiana , Massachusetts, Michigan
That was a far steeper decline than the overall venture funding market, which declined 38% in 2023, the report said. (The report was based on data from Crunchbase, which Alignment Growth is an investor in.) Investors have been flocking to AI, live entertainment, and sports. Sports M&A nearly tripled in three years to $27.9 billion in 2023, driven by deals for team franchises, the Alignment Growth report showed. High ticket prices for live entertainment could dampen attendance, especially if consumer confidence takes a hit.
Persons: Wade Holden, Anthony Jasenski, CBRE's, Jasenski, haven't, IATSE, Alex Iosilevich, Schlogel, Craig Thompson Organizations: Venture, Business, Disney, Warner Bros, Global, P Global Market Intelligence, Blackstone, Bain Capital Real, Deloitte, Teamsters, Hollywood, Investors, Sports, Atwater, Mindspring Capital Locations: Hollywood, Crunchbase, Americas, OpenAI
As the prevalence of online betting grows, there's plenty of revenue to be had. The more people gamble — and the more culturally acceptable gambling becomes — the more possibility gambling addiction becomes a bigger issue. Of course, as fun as sports gambling is — as is gambling in general — it has some serious downsides for society. According to the National Council on Problem Gambling, 2 million Americans have a severe gambling problem, and another 4 million to 6 million a mild or moderate problem. The more people gamble — and the more culturally acceptable gambling becomes — the more possibility gambling addiction becomes a bigger issue.
Persons: Lia Nower, DraftKings, Jason Robins, iGaming, Robins, DraftKings isn't, , West Virginia —, Chad Beynon, Benyon, they're, Nower, Chris Grove, Grove, There's, let's, I've, legalizes iGaming, Emily Stewart Organizations: Knicks, Sports, Disney, American Gaming Association, NBA, NFL, Center for Gambling Studies, Rutgers University, Golden Nugget, Caesars, MGM, Macquarie, Companies, Atlantic City, Acies Investments, EKG Ventures, Vegas, National Council, Business Locations: Washington, Boston, Dublin, — New Jersey , Connecticut, Delaware , Michigan, Rhode Island , Pennsylvania, West Virginia, New York, Atlantic, New Jersey, Jackpocket, America
The Show That Made Me Love Formula One
  + stars: | 2024-02-28 | by ( Alex Barron | Lynn Levy | Sophia Lanman | ) www.nytimes.com   time to read: 1 min
To an avid sports fan, the appeal of a documentary film or series about sports is obvious. But our television critic Margaret Lyons argues that being part of a sports fandom is not a prerequisite for enjoying a sports documentary. The world of sports is full of dramatic twists, colorful characters, thrilling highs and agonizing lows — in other words, all the components of a great story. Sports documentaries can also be a way to fall in love with a sport you’ve never watched before. In this episode, Margaret talks about three recent sports documentaries that are worth your attention.
Persons: Margaret Lyons, Margaret
Caitlin Clark is breaking more records
  + stars: | 2024-02-27 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —It wouldn’t be a Caitlin Clark game without a record being broken. The average purchase price for her game, as of Tuesday morning, is 1,100% more expensive ($557) than the average price of a WNBA game ($49). Clark hasn’t said if she will forgo the 2024 WNBA draft — where she is projected to be selected first overall — or remain in college for a fifth season. That meant college athletes like Clark could start making money off their likeness. Clark has also signed deals with Gatorade, Nike and State Farm, among others.
Persons: Caitlin Clark, Clark, TickPick, ” TickPick, Brett Goldberg, , Clark hasn’t, Shedeur Sanders, Deion Sanders, , CNN’s Clare Duffy, Allison Morrow Organizations: New, New York CNN, NCAA, University of Iowa, Ohio State, University of Michigan, Carver, FOX, WNBA, CNN, Iowa, Big, Clark, University of Colorado Buffaloes, NFL Hall of, Gatorade, Nike, State Farm Locations: New York, Iowa, Ohio, Minneapolis
A centerpiece of that plan is “MLS Season Pass,” a sleekly designed streaming package that ditches the fragmentation other sports suffer from and lets fans stream globally every game — without blackouts — in the Apple TV app. The package costs $14.99 per month or $99 for the season and slightly less ($12.99 per month or $79 for the year) for existing Apple TV+ subscribers. “Once people tuned into the product, they were watching longer than our linear versions in past years,” Camilo Durana, executive vice president of MLS’ Apple partnership, properties and events, told CNN. On Wednesday, Apple released a new Sports app that shows live MLS scores and pushes people to watch them on “MLS Season Pass” on the Apple TV app. That matches a third-party report from analytics firm Antenna showing that “MLS Season Pass” was getting 6,000 new signups a day before Messi arrived but soared to 110,000 signups a day after he signed.
Persons: ” Sacha Kljestan, ” Kljestan, Kevin Egan, Andrew Wiebe, Kaylyn Kyle, Bradley Wright, Phillips, , ” Camilo Durana, Maddie Meyer, Apple, Lionel Messi, Dre, Durana, Messi, It’s, Santosh Rao, ” Rao Organizations: New, New York CNN — Football, Major League Soccer, Apple, MLS, CNN, NFL, NBC, CBS, FOX, US, TSN, Columbus Crew, Inter Miami, Apple Music, Sports Business, Mobile, Manhattan Venture Partners, doesn’t Locations: New York, Spanish, Canada, Apple’s
Just weeks after Amazon cut hundreds of jobs across its Prime Video and MGM Studios divisions, the advertisements officially arrived on Prime Video on Jan. 29. This gives Amazon first-hand customer data from Prime members it can leverage for advertisers who want to show ads during Prime Video shows. "While still early days, streaming TV advertising continues to grow quickly," Jassy said on the fourth-quarter earnings call. Additionally, the potential audience for Prime Video is huge – the company has said it has more than 200 million Prime subscribers. Prime Video keeps putting out new movies and shows like the popular "Lord of the Rings", "Reacher", "Mr. & Mrs. Smith", and "Citadel".
Persons: There's, Andy Jassy, , Jassy, Brian Olsavsky, Cowen, TD Cowen, Canaves, Smith, Peacock, Jim Cramer's, Jim Cramer, Jim Organizations: MGM Studios, Netflix, Disney, Amazon, Amazon Web Services, Walmart, Kroger, Insider Intelligence, Prime, Paramount Global, Walmart –, TV, U.S, Intelligence, National Football League, Football, Nielsen, QR, NFL, Comcast, Miami Dolphins, Kansas City Chiefs, Chiefs, San Francisco 49ers, Super, Paramount, CNBC
Jim Cramer wondered. Nvidia is one of two "own it, don't trade it" stocks in Jim's Charitable Trust, the portfolio used for the CNBC Investing Club. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.
Persons: Jim Cramer, Jim, Trian's Nelson, Eli Lilly, BHC, Jim Cramer's Organizations: CNBC, Nvidia, Trust, Club, Apple Sports, Apple, Communication Services, Netflix, Disney, Fox, Warner Bros Discovery, Nordisk, Bros, Bausch Health, Jim Cramer's Charitable Locations: We're, Bausch
Caitlin Clark just broke another record
  + stars: | 2024-02-21 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Caitlin Clark, the University of Iowa athlete who last week became the all-time leading scorer in NCAA women’s basketball, is breaking more records. That meant athletes, like Clark, could start making money off their likeness. Fanatics told CNN that that it sold more Clark-branded merchandise “than any other individual men’s or women’s NIL-era college athlete across all sports has sold since 2022,” in less than 24 hours after she broke the record last Friday night. And the growing profiles of top athletes like Clark are helping to bring more attention — and more revenue — to women’s college sports programs and professional leagues. He added that Clark herself has a following of “Clarkies.”CNN’s Clare Duffy and Allison Morrow contributed to this report.
Persons: Caitlin Clark, Clark, Shedeur Sanders, Deion Sanders, , can’t, Clark’s, , Patrick Rishe, St . Louis, , ” CNN’s Clare Duffy, Allison Morrow Organizations: New, New York CNN, University of Iowa, NCAA, CNN, Clark, University of Colorado Buffaloes, NFL Hall of, Nike, Topps, Gatorade, State Farm, WNBA, Brands, , Washington University Locations: New York, Iowa, St .
Sports streaming platform FuboTV is suing Disney , Fox and Warner Bros. Discovery over their recently announced joint venture, citing what the company calls "extreme suppression of competition in the U.S. sports-focused streaming market," according to a copy of the lawsuit obtained by CNBC. The joint venture, announced earlier this month, aims to offer viewers a new way to access marquee live sports. "These horizontal competitors are colluding to create a JV that will cause substantial harm to competition and consumers," the complaint reads. A spokesperson for the joint venture declined to comment.
Persons: David Gandler Organizations: Disney, Fox, Warner Bros, Discovery, CNBC, JV, ESPN, Hulu Locations: U.S
New York CNN —Caitlin Clark made history Thursday as women’s college basketball’s all-time leading scorer. The total market for commercial NIL deals for college athletes is expected to reach an estimated $200 million in 2024, according to Opendorse, an online platform that helps connect athletes with NIL deals. The growing public profiles of college athletes has also meant additional funds for their schools and athletics programs. TickPick estimates the game will be the most expensive in women’s college basketball history. This past Sunday, Nebraska’s victory over Iowa in Lincoln attracted 1.7 million viewers — the most-watched women’s college basketball game ever on Fox Sports.
Persons: Caitlin Clark, Clark, , Patrick Rishe, St . Louis, , Caitlin Clark’s, ” Rishe, ” Sam Weber, Angel Reese, Flau’jae Johnson, On3, Spotrac, Weber, Tiger Woods, LeBron James, doesn’t, ” Weber, maxing, you’ve Organizations: New, New York CNN, Gatorade, Nike, State Farm, WNBA, , Washington University, Farm, CNN, LSU, NBA, Iowa Hawkeyes women’s, Iowa, Michigan Wolverines, Ohio State, Fox Sports, Women Locations: New York, Iowa, St ., Iowa City, StubHub, Lincoln
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